Philosophy Strategy Process Clients Team
Our clients hire us
for the thinking behind
the music.
Our process is holistic, so even when producing a single sound element, we’re researching the marketplace, analyzing your competition, getting to know your audience and planning for your future.
We recognize that your company’s needs are as unique as the personality of your brand. Expansion Team accordingly offers services for every type of project, from full audio brand development to single recordings. Whether it’s an in-depth brand overhaul or a web spot that runs tomorrow, each project receives the collaborative attention and focused insight necessary to define your sound and engage your audience.
Our first step is to assess how your current audio assets support your brand’s aspirations. Through listening and talking with your staff we come to understand your business culture and the existing consumer experience.
• Project parameters for sonic brand
• Key staff interviews
• Brand values distinction mapping
• Consumer and audience touchpoint audit
Integrating our research with your feedback, we construct your creative strategy brief. We outline options for your sonic palette, including audio references and marketplace analysis, to clearly map the sound of your brand.
• Creative Strategy Brief
• Brand audio descriptors
• Audio references or sketches
• Marketplace and competitor analysis report
Following collective agreement on strategic direction, we begin translating language and emotions into sound. We collaborate with the most appropriate artists or sound designers, allowing them to creatively interpret the brief.
• Artist/Sound Designer selection
• Audio demos
• Feedback and revisions
• Final compositions and recording
This phase comprises the technical processes of editing, versioning, mixing, mastering, and file formatting. We also create a comprehensive style guide and toolkit that you and your team can use to keep your new brand fresh.
• Editing and versioning
• Mixing
• Mastering and file formatting
• Style guide and toolkit creation
Thinking past the current deliverables with an eye to your brand’s future, we will give you recommendations for the continued usage of the new assets in order to keep your sound current as styles change and technology evolves.
• Focus groups
• Testing and validation
• Training staff and users
• Recommendations for future applications